Visit Qatar will participate in the World Travel Market (WTM) London 2026, scheduled for November 3-5 at ExCeL London. This marks the 12th consecutive year that the country’s tourism authority has taken part in one of the travel industry’s foremost international exhibitions.
WTM London serves as a key platform for Visit Qatar to engage with global travel trade professionals, buyers, and media representatives, with the aim of strengthening partnerships and promoting Qatar’s tourism offerings in major international markets. Leading a delegation of 40 partners, Visit Qatar’s contingent includes hotels, resorts, destination management companies, and tourism organizations. The group will be headquartered at the Qatar Pavilion, Stand S8-210, where the Hayya Platform and Qatar Calendar will also have a presence to showcase their respective services.
The Qatar Pavilion will present a wide array of the country’s cultural heritage, attractions, events, and visitor experiences. Highlights include an Immersive Room featuring Qatar’s iconic landmarks, landscapes, and cultural traditions; a Photo Booth spotlighting well-known sites; and the Qatar F1 Experience, which introduces attendees to the nation’s motorsport scene.
Cultural programming at the pavilion will feature demonstrations of traditional sword craftsmanship, Arabic calligraphy, and Qatar’s historic pearl-diving heritage. Visitors will also have the opportunity to sample traditional hospitality offerings such as dates, date ice cream, Arabic sweets, and Arabic coffee.
Qatar Calendar will use the exhibition to promote several upcoming major events, including the FIFA U-17 World Cup Qatar 2026, MotoGP, the Doha Marathon, Art Basel Qatar, and the FIBA Basketball World Cup 2027. The calendar will also highlight a range of concerts, festivals, and culinary experiences, such as the Qatar International Food Festival.
Through its participation at WTM London 2026, Visit Qatar aims to reaffirm its strategy to position the country as a leading global tourism destination, emphasizing its diverse attractions, high-quality hospitality, and rich cultural identity to an international audience.