Weird Fish’s clothing reels in record £52.7m

By the Editorial Team · Monday, October 5, 2026

Weird Fish achieved record revenue of £52.7 million and a 48 percent increase in EBITDA to £8 million for 2025, supported by the opening of 11 new stores. This growth highlights the company's successful expansion into market towns and coastal areas following its acquisition by Total Capital Partners last year.

Weird Fish, the outdoor clothing retailer, reported record financial results for the year ending December 2025, driven in part by the opening of new stores. The company’s revenue increased by 24 percent, reaching £52.7 million, while operating profit rose to £6.5 million from £4.2 million the previous year. Earnings before interest, taxes, depreciation, and amortisation (EBITDA), its preferred profitability metric, saw a 48 percent jump to £8 million.

Founded in 1993 by Doug Tilling, Weird Fish was acquired last year by Total Capital Partners, a London-based investment firm, in a transaction valuing the brand at approximately £35 million. The company distributes its products through hundreds of stockists, including major retailers Matalan and Next, alongside its own network of 43 stores.

Significantly, Weird Fish expanded its retail footprint by opening 11 new outlets in 2025, primarily located in market towns and coastal areas. This expansion has contributed notably to the company’s strong sales growth and improved financial performance.

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