At a recent product launch for the MG MGS6 EV, a mid-size electric SUV from the Chinese automaker MG Motor, the company announced a significant shift in its vehicle interface design based on customer feedback. MG’s Head of Product, Meng Chen, highlighted the move away from what the company refers to as “shy tech,” a term used internally to describe the tendency to conceal frequently used functions deep within touchscreen submenus.

This shift comes in direct response to widespread consumer frustration with touchscreen-heavy controls that can be cumbersome and difficult to navigate while driving. Chen acknowledged that customers have expressed strong dislike for these interfaces and praised the reintroduction of physical buttons to the vehicle’s cockpit. This approach aims to enhance usability by providing more tactile and direct control mechanisms for drivers.

In addition to the control redesign, MG Motor also addressed complaints about the vehicle’s safety alert systems. These systems, described by some users as excessively loud and intrusive, have historically drawn criticism for their aggressive notification sounds. Although MG has not removed these features entirely, the company introduced a new Pilot Custom function, designed to streamline the process of disabling these alerts. Rather than navigating through multiple settings, drivers can now perform this action with a single button press, simplifying customization.

The changes reflect a broader trend in the automotive industry, where manufacturers are balancing advanced digital interfaces with traditional controls to accommodate diverse user preferences. MG’s adjustments underscore the importance of customer input in refining vehicle design and user experience.

While the exact timing and rollout details for these features were not specified at the launch event, the announcements indicate a clear priority for MG to improve driver interaction and satisfaction in its latest electric model.