Several celebrities have been embracing fashion campaigns featuring their children in recent years, blending family life with the world of modelling. Among them is Coleen Rooney, who, at 40, recently appeared alongside her eight-year-old son Cass in a promotional campaign for Primark.

This trend follows similar collaborations by other well-known figures. Tennis star Serena Williams and her daughter Alexis Olympia, both now 44 and eight respectively, posed together for the Stuart Weitzman campaign in the spring of 2021. That same year, singer Beyoncé, 44, participated in fashion projects alongside her daughters Blue Ivy and Rumi, while actress Demi Moore, 63, modelled swimwear with her daughters for the brand Andie.

The practice of family-focused fashion shoots can be traced back over a decade. In 2010, singer Jennifer Lopez, 57, featured with her twins Emme and Max, and in 2019, actress Catherine Zeta-Jones, 56, teamed up with her daughter Carys for a fashion campaign.

These partnerships highlight a growing niche in the fashion industry where celebrities promote brands by showcasing themselves alongside their children, blending parenting with professional endorsements.