Daniel and Georgia Contos, founders of the online women’s fashion retailer White Fox Boutique, received more than $58 million in dividends during the 2025-2026 financial year, despite a decline in the company’s sales. The payout increased from $35.4 million in the previous year, though it remained below the $76 million distributed in 2024.
White Fox’s sales dropped to $492.7 million for the year ending June 20, 2026, down from $570.9 million the prior year, according to accounts lodged with the Australian Securities and Investments Commission (ASIC). However, profit before tax rose to $143.6 million, up from $134.1 million in 2025. The retailer has experienced strong growth overall, with sales increasing more than fourfold since 2022.
Owned entirely by the Contos couple and Daniel’s mother, Melina Maceri, White Fox is known for its oversized hoodies, which have become popular with young consumers in markets including the United States, United Kingdom, and Canada. The company opened a new head office in Rosebery, Sydney, in 2026, following a $70 million acquisition of the site in 2025 via Baziki Investments, a related party. White Fox paid $9.1 million in rent to Baziki in 2026.
The Contoses’ estimated personal wealth reached $1.38 billion, placing them fifth on a national young wealth ranking, a twelve-spot jump from the previous year. The couple also holds at least $150 million in residential real estate in Sydney’s Vaucluse. As directors, the Contoses and other senior management received combined remuneration of $2.1 million in 2026, up from $2 million the prior year.
In terms of cash flow, White Fox generated over $110 million in operating cash but also recorded nearly $160 million in related-party loans receivable, largely loans extended to the founders. These loans made up a significant portion of the company’s reported $250 million in group assets.
The company has faced regulatory scrutiny over its financial disclosures. In December 2025, ASIC fined White Fox $187,800 for failing to file audited accounts. Following the penalty, the company submitted multiple years of financial statements, beginning with 2022.
In a related development within Australia’s fashion sector, Meshki—another women’s clothing brand—continued to report strong sales and profitability. Founded by Natalie Khoei and Shadi Kord, Meshki shifted from wholesale to a fully vertical model in 2016. It posted $227 million in sales and $32.3 million in net profit for the 2025-2026 financial year, up from approximately $183 million in sales and $28 million profit the previous year.
Khoei and Kord each entered the young wealth rankings with an estimated net worth of $259 million. Meshki paid out $17.8 million in founder dividends during the year, down from $22 million in 2025.
Both White Fox and Meshki benefit significantly from influencer-driven social media strategies. Meshki notably saw a surge in demand after Kylie Jenner shared images wearing its designs, while founders of both companies actively engage with followers to bolster brand visibility and sales.