The Chicago White Sox have introduced a novel food item to their home stadium menu inspired by star player Munetaka Murakami. The team recently launched the “Muneshot,” a sushi variant modeled after the classic "Push-Up" ice cream treat, becoming a notable addition to the diverse food offerings at Guaranteed Rate Field.

The “Muneshot” is offered in two flavors: California Crunch, which includes crab stick, avocado, cucumber, crispy onions, spicy mayo, and teriyaki sauce; and Shrimp Tempura Roll, featuring shrimp tempura, cucumber, spicy seafood mix, and teriyaki sauce. Both options come packaged in a tube resembling the traditional push-up ice cream container, with an accompanying tube of soy sauce that doubles as the utensil to push the sushi upwards for consumption. Priced at $25.46, the item has quickly gained popularity, moving roughly 700 units per game according to Brooks Boyer, the White Sox’s chief marketing officer.

Boyer explained that sushi’s wider acceptance as a mainstream food encouraged the team to pursue this concept despite initial skepticism about its appeal at a baseball game setting. The idea emerged after Boyer and the team’s food and beverage director, Ross Virando, saw a social media video featuring a similar sushi push-up dish at a Chicago restaurant. Collaborating with Delaware North, the White Sox’s primary concessionaire, they developed their own fresh version prepared daily by Delaware North’s chefs.

The White Sox secured Murakami’s approval to use his likeness on the packaging. Murakami also provided input on his preferred sushi styles, which influenced the selection of the California roll and shrimp options. The team’s connection to Murakami dates back to his signing in late December, with Boyer noting that a visit to Japan for marketing meetings helped inspire the concept.

The White Sox have noted strong interest in the new menu item from a broad spectrum of fans. Boyer said they are still assessing long-term demand but expressed optimism due to the item’s quality and initial sales trends. They compared it to the ongoing popularity of the Campfire milkshake, which debuted in 2024 and continues to sell out regularly.

The new offering arrives as the White Sox enjoy a resurgence on the field. The team boasts a 34-21 record and one of the best home performances in Major League Baseball, drawing an average of 23,982 fans per game—an increase of about 6,000 from earlier in the season. Attendance peaked at 29,384 during the season finale against the New York Yankees. Murakami also recently reached a milestone, hitting his 23rd home run of the season to help tie a game the Sox ultimately won against the Yankees.

With growing fan interest and on-field success, the White Sox appear poised to expand their reputation for innovative ballpark cuisine alongside competitive baseball.