The owner of William Hill has urged the UK Chancellor to reconsider plans for additional tax increases on the gambling industry ahead of the upcoming Budget. Per Widerstrom, chief executive of gambling group Evoke, made a direct appeal to Treasury officials to avoid imposing further burdens on the sector, which has already faced significant tax hikes in recent years.

The call comes as the government prepares to announce budget measures expected on Wednesday. Industry sources indicate that the tax rate on slot machines could double from 20% to 40%, intensifying financial pressures on operators. This follows previous increases under former Chancellor Rachel Reeves, who raised the remote gaming duty from 21% to 40%, and the remote betting duty on online sports wagering from 15% to 25%.

Widerstrom described the current fiscal environment as challenging for gambling firms, warning that additional tax rises could hinder the sector's recovery and investment capacity. He urged the Treasury to "carefully consider any further increases," emphasizing the potential negative impact of a higher levy on slot machines.

The sector has argued that escalating tax rates risk reducing revenues, compromising profitable operations, and possibly leading to job losses. Supporters of increased taxes contend that raising duties aligns with broader government efforts to regulate gambling, promote responsible play, and generate public revenue.

As the government finalizes its Budget plans, stakeholders in the gambling industry remain attentive to the potential implications of tax adjustments on market dynamics and business sustainability.