A new sports bar dedicated exclusively to women’s sports is set to open in Boston’s Financial District, marking the city’s first franchise of The Sports Bra, a concept originally launched in Portland, Oregon. The venue, located at 2 Broad Street in a 3,243 square-foot space previously occupied by Tiki Rock, is undergoing renovations with an anticipated opening in fall 2026.
The Sports Bra Boston is the result of a collaboration among eight local owners who initially connected through a group chat. Their shared goal is to create a community hub that not only showcases women’s sports but also emphasizes education and broader engagement. The venue will broadcast games from local and national women’s leagues, including the National Women’s Soccer League’s (NWSL) Boston Legacy, the Professional Women’s Hockey League’s (PWHL) Boston Fleet, and the Women’s Pro Basketball League’s (WPBL) Boston Hunters.
The original Sports Bra location opened in 2022 in Portland, Oregon and enjoyed considerable success, leading founder Jenny Nguyen to announce plans in 2025 for national franchising, including expansions to Boston and Portland, Maine. The Boston edition will maintain the original’s family-friendly atmosphere, offering a diverse menu with products sourced from local, women-owned businesses.
“For us, walking into this space felt like our group chat finally got home-court advantage,” said Lydia Coverdale-Perez, a member of the Boston ownership group. Dana Marie Cincis, spokesperson for the group, emphasized that the venue aims to be more than just a place to watch games. “Our space is a hub to share the rich history and future of women’s sports through community engagement, education, and visibility,” she said.
The Boston ownership team previously organized pop-up watch parties under the name Watch With Us Boston, building local interest and proving the demand for a permanent gathering place dedicated to women’s sports. This growing momentum led them to partner with Nguyen and The Sports Bra brand in early 2025 before securing the current Financial District location.
Nguyen highlighted the cultural significance of Boston as a sports city. “Boston has one of the deepest, most passionate sports cultures in the world, and this local ownership group embodies everything our brand stands for: leadership, resilience, diversity, and true team spirit,” she said.
As renovations proceed, the ownership group has yet to announce an official opening date but indicates that patrons can expect a lively venue tailored to elevate women’s sports in the heart of downtown Boston.