The 2026 World Cup has spurred increased travel interest in a number of less traditional tourism destinations, according to recent data from travel platform Expedia. The global football tournament featured several lesser-known nations, capturing the attention of fans and inspiring a surge in travel demand to these countries.

Paraguay emerged as the top destination on Expedia’s list, experiencing a remarkable 330% rise in travel inquiries. Other countries that saw significant increases include Ghana, with a 130% boost; Curaçao, which rose by 90%; and Panama, which recorded a 60% growth in travel interest.

Expedia travel expert Melanie Fish attributed the trend to the emotional connections formed during the tournament. “In 2026, some of the biggest winners were the countries that gave fans a story to fall in love with—whether through heroic goalkeeping, emotional celebrations, fan traditions, or sheer underdog spirit,” Fish said.

The heightened curiosity toward these countries reflects the World Cup’s expanding global reach, showcasing nations that may previously have been overlooked by international travelers. The tournament’s format, which included more teams from diverse regions, provided fresh narratives that resonated deeply with fans worldwide.

As football fans seek to connect with the stories and cultures behind their new favorite teams, the tourism impact of the World Cup extends beyond the typical host countries and traditional powerhouses. This shift could have lasting implications for the travel industry, benefiting destinations that might not have previously garnered significant tourist attention.

Overall, the 2026 World Cup has not only delivered memorable sporting moments but also reignited global interest in travel to emerging destinations.