The World Health Organization (WHO) will observe World No Tobacco Day on May 31, 2026, under the theme “Unmasking the appeal – countering nicotine and tobacco addiction.” Established by WHO Member States in 1987, the annual event aims to raise global awareness about the health risks associated with tobacco use and efforts to reduce its widespread impact.

Originally designated as “World No-Smoking Day” for April 7, 1988, the observance was renamed and fixed to May 31 following a resolution passed by the World Health Assembly in 1988. Since then, it has served as an important platform for highlighting the devastating health consequences caused by tobacco consumption worldwide.

Tobacco remains a major contributor to preventable disease and mortality, with WHO estimating that it causes more than 8 million deaths annually. Among these fatalities are over 1.2 million non-smokers who suffer the effects of second-hand exposure. Tobacco products contain more than 7,000 chemicals, many of which are carcinogenic, contributing to serious illnesses such as lung cancer, chronic bronchitis, emphysema, heart disease, stroke, and cancers affecting the mouth, throat, esophagus, and bladder.

Health experts emphasize that smoking reduces life expectancy by an average of ten years compared to non-smokers. Passive smoking also poses significant health risks, particularly for vulnerable groups like children and pregnant women. Exposure to second-hand smoke increases the likelihood of respiratory infections and asthma in children and can contribute to premature births and other complications during pregnancy.

The 2026 campaign focuses on countering the promotional tactics utilized by tobacco and nicotine companies, which often mask the harmful effects of their products and target new consumers. The WHO, along with national governments and local authorities—including those in Myanmar—works to enforce tobacco-free policies in public spaces and to foster public awareness through education and community participation.

Authorities encourage individuals of all ages to refrain from using cigarettes, tobacco, and e-cigarettes to protect their own health and that of those around them. Promoting tobacco-free environments is seen as crucial for nurturing healthier populations and securing a stronger, disease-resistant future generation.