YouGov, the market research firm listed on London’s AIM market, reported a 2 percent increase in underlying revenue for the past year and anticipates a return to growth in adjusted operating profit this year. Despite this revenue rise, adjusted operating profit declined by 11 percent to £54.3 million, primarily due to a write-off related to parts of its German business.

The company has experienced a challenging period marked by a slowdown in revenue growth and the departure of former chief executive Steve Hatch last year. Co-founded in 2000 by Stephan Shakespeare and former Conservative chancellor Nadhim Zahawi, YouGov has shifted its focus in recent years from bespoke research projects to a more standardized subscription-based model. The company operates extensive panels that survey thousands of individuals daily, providing clients with insights into consumer attitudes toward brands and advertising strategies.

Currently led on an interim basis by co-founder Stephan Shakespeare, YouGov is preparing for a leadership transition with the appointment of Wayne Levings as its new chief executive. Levings, who comes from Kantar, one of YouGov’s larger competitors, is expected to take the helm by February. Following the announcement, YouGov’s shares closed 15.1 percent higher at 310 pence, reflecting investor optimism about the company’s prospects under new leadership.