Zain KSA, a leading digital services provider in Saudi Arabia, has announced advancements in its artificial intelligence (AI) technology infrastructure following the recent establishment of its AI Center of Excellence. The move is part of the company’s broader strategy to accelerate the enterprise-wide integration of AI and reinforce its role as a comprehensive provider of digital services and advanced technological solutions.
The initiative marks a transition from developing AI frameworks and strategies to the operational deployment and wider implementation of these technologies across the organization. By creating a flexible, secure, and scalable technology foundation, Zain KSA aims to enhance the development of sophisticated digital solutions, improve operational performance, and speed up service delivery.
In its efforts to strengthen this digital infrastructure, Zain KSA is collaborating with Red Hat, a global provider of open-source software solutions. This partnership is expected to foster a more agile and cohesive technology environment that facilitates faster design and rollout of AI-driven applications and services.
The upgraded infrastructure is designed to enable efficient, scalable, and secure expansion of AI capabilities, enhancing operational performance while reinforcing governance and reliability. It also aims to prepare the company to better navigate the demands of the evolving digital economy.
Zain KSA’s strategy includes building a comprehensive AI ecosystem that supports both operational and commercial functions. This approach is intended to help internal teams better utilize data and advanced technologies, ultimately improving customer experiences, shortening innovation cycles, and increasing operational efficiency.
Maha Al-Qernas, executive vice president of information technology and head of the AI Center of Excellence at Zain KSA, emphasized the significance of this development. She described the recent launch of the AI Center of Excellence as a key milestone toward systematic AI adoption across the enterprise. Al-Qernas noted that the current phase focuses on strengthening the foundational technologies necessary to scale AI applications and deliver measurable business value. She characterized the collaboration with Red Hat as a strategic step toward creating a more agile, future-ready technology environment capable of developing, operationalizing, and scaling AI solutions securely and efficiently throughout the company.
The initiative aligns with Saudi Arabia’s broader ambitions to advance digital transformation and bolster the growth of its digital economy. Zain KSA’s efforts to expand AI integration aim to address rapidly changing market needs while enhancing the delivery of cutting-edge digital services.