Zain Group, a leading technology and telecommunications company, marked a significant milestone with the successful debut of its theatrical production, “Zain, Queen of All Hearts,” in Riyadh, Saudi Arabia. The musical ran for 12 sold-out shows from September 27 to October 2, 2026, at The Venue in Riyadh, drawing an audience exceeding 32,600 attendees. The performances, held twice daily, attracted widespread attention, becoming one of the region’s most popular entertainment events of the season.
The production’s success reflects Zain Group’s ongoing transformation into a multi-vertical TechCo, expanding beyond traditional telecommunications into creative entertainment. Part of this strategy includes the groupwide Dizlee API platform, designed for content monetization across various sectors. Through the musical, Zain seeks to embody its corporate purpose of “Better Lives. Lasting Connections.” by delivering shared experiences that promote joy and community engagement.
“Zain, Queen of All Hearts” features a vibrant blend of music, elaborate stagecraft, and visual effects centered around themes of confidence, courage, kindness, hope, and perseverance. The story encourages children to embrace their individuality and pursue their aspirations. The production’s appeal extended beyond live audiences, generating over 57 million views and extensive engagement on social media platforms, alongside positive responses from viewers, influencers, and critics.
The Riyadh shows were coordinated locally by Zain KSA and produced in partnership with Joy Productions, webook, and Sela. This collaboration exemplifies Zain Group’s capability to deliver large-scale, culturally resonant entertainment initiatives across its regional markets. The Riyadh performances build on Zain Play’s 15-year history of producing original musicals that have connected generations of families throughout the Middle East.
The success in Saudi Arabia demonstrates Zain Play’s growing regional influence and the ability of its creative content to transcend cultural boundaries, further solidifying Zain’s reputation as a prominent brand in the telecommunications and entertainment landscapes. In 2026, Brand Finance valued the Zain brand at $4.039 billion, noting a 16.1 percent increase year-on-year and ranking it among the world’s 25 strongest telecom brands with an AAA- rating for brand strength.
Zain Group highlighted that its ongoing investment in creativity and cultural programming aims to deepen emotional connections with communities across the Middle East. The company extended its gratitude to the families, audiences, cast, creative teams, and partners who contributed to the production’s success. The Riyadh debut represents a new chapter in Zain Play’s mission to deliver imaginative, impactful experiences that resonate across the region.