Zain Kuwait announced on June 22 the launch of the Zain Shabab Club, a new offering created in partnership with V-Thru, the country’s leading virtual drive-thru platform. The exclusive club is integrated within the V-Thru app and is tailored specifically for subscribers of Zain’s Shabab postpaid plans, aimed at customers aged 21 to 24.
The announcement took place at the Zain Innovation Campus (ZINC) headquarters in Shuwaikh, featuring key representatives from both companies, including Zain Kuwait Marketing Communications Manager Ibrahim Al-Baghli and V-Thru Co-Founder and CEO Abdullah Al-Shalabi. The collaboration enables Shabab plan users to access a range of special discounts and offers at various restaurants and cafés available through V-Thru’s digital platform.
V-Thru’s service allows customers to order from dining establishments via a virtual drive-thru experience, providing convenience and timely access to food and beverages without the need for physical queues. By establishing the Zain Shabab Club within this app, the partnership aims to offer young subscribers benefits that align with their daily routines and lifestyle preferences.
Zain’s Shabab plans are designed to go beyond traditional mobile connectivity by catering comprehensively to youth lifestyles. These plans provide generous 5G data allowances, unlimited access to popular social media platforms, and connections to leading streaming services. Additional perks include competitive pricing, access to the latest mobile devices, world-class content, and various Zain Perks offers.
The partnership with V-Thru enhances the Shabab experience by adding lifestyle-centric value through exclusive deals that complement the everyday activities of young adults in Kuwait. The collaboration reinforces the companies’ ongoing commitment to supporting youth engagement, innovation, and entrepreneurship in the digital space.
This initiative builds upon the established relationship between Zain and V-Thru, which previously worked together on projects such as the Zain Summer Program. That program provided Zain’s young interns with practical exposure to V-Thru’s technological and operational functions, highlighting the shared goal of fostering practical digital business skills and innovation.
Through the introduction of the Zain Shabab Club, both Zain and V-Thru continue to prioritize creating a seamless and enriched digital lifestyle ecosystem for Kuwait’s younger generation.