Zara Home has launched a new high-profile collaboration with Luca Guadagnino, the acclaimed director known for films such as "Call Me by Your Name" and "I Am Love," alongside designer and architect Stefano Baisi. The duo, who have worked together on several film projects as well as an interiors practice spanning nearly a decade, have created a limited-edition collection available online, marking a notable shift for Zara Home, which traditionally partners with less publicly recognized industry figures.
The Baisi Guadagnino collection features a range of homeware and furniture that has drawn attention both for its distinctive aesthetic and its premium pricing. Notable pieces include the Uncollected sofa, a black velvet settee with a sycamore and lacquered base, priced at £11,600. While some observers expressed surprise at such a high price point from a brand typically associated with accessible home goods, others acknowledge the piece’s craftsmanship and limited-edition status.
In addition to large furniture items, the collection offers more accessible pieces such as the Fainting armchair—an eye-catching design upholstered in teal blue or rust wool flannel—priced at £2,400. Tableware items include the polished stainless steel Mbioma cutlery, starting at £10.99 for a coffee spoon, and the ivory porcelain Dentata dessert plate, priced at £15.99. There are also lacquered accessories like the Aldiqua round tray at £129.99, featuring artwork by Francesco Snote.
The collection's polished stainless steel furniture stands out, with items like the Cygni coffee table at £5,000, the Vanesio stool priced at £1,400, and the Vanesianda chair costing £1,600. Additional lacquered pieces include the Qubit stool for £399 and the Nape coffee table at £2,900. Collectively, these designs reflect a blend of elegance and functionality aimed at elevating interior spaces.
Zara Home’s collaboration with Guadagnino and Baisi represents a departure from its previous partnerships, which typically involved designers like Belgian minimalist Vincent Van Duysen. Guadagnino and Baisi bring a cinematic sensibility and a sophisticated design background, blending art and architecture in ways that resonate with both film enthusiasts and interior design aficionados.
While the pricing range has sparked debate over the accessibility of such high-end items from a brand better known for affordable pieces—for example, Zara Home’s typical glass tumblers retail for under £4—the overall reception acknowledges the collection’s ambition. The Baisi Guadagnino for Zara Home range aims to offer customers the opportunity to incorporate distinctive, artful designs into everyday living spaces, highlighting the evolving relationship between fast fashion brands and luxury design.